Super Bowl 52 Odds and Theoretical Hold Percentages

Super Bowl 52 Odds and Theoretical Hold Percentages

When you want to make a bet at a sportsbook on a team to win the Super Bowl, there are a couple of things that you should know. First is whether or not you are getting the best possible payout that you can. Having multiple sportsbook accounts is something that we always recommend to bettors because by taking a slightly better line, you build up substantial units in the long run.

However, a second thing you should be aware of is a sportsbook’s theoretical hold. When betting on spreads, you can easily see that books are taking money through the juice — usually -110 on a standard spread or total. This helps ensure that they win money in the long run and trust me, they do.


With futures, it’s tougher to tell just how much the books are taking. In the real world, there is a 100% chance that one team will win the Super Bowl. In the gambling world, a sportsbook’s Super Bowl futures and corresponding implied probabilities suggest that there is more than a 100% chance. The higher the percentage, the higher the hold and the lower the payouts.

To find a sportsbook’s theoretical hold percentage, you must first look at the odds for each team and convert them into implied probability by using this formula: (100/(100+odds). For example, a team with +500 odds would have a 16.67% implied probability (100/(100+500). Once we have the IP for every team, we can add them all together to get X. Then to get the hold, we finally finish up with the math by doing: 1-(1/X).

Oh, that’s right, people hate math! That’s why I have gone ahead and done it for you like the nice feller that I am. You can venmo me part of your winnings as a thank you.

For this exercise, we will be looking at nine different offshore sportsbooks (varying from sharp to square) and one Vegas book, the Westgate Superbook. I would have liked to include 5Dimes and Bovada in the sample, but 5Dimes has no odds for the Cowboys and Bovada doesn’t have any Super Bowl odds posted currently.

TEAMBOOKMKRIPPINNACLEIPBETONLINEIPBetUS IPMyBookie IPHERITAGEIPPADDYPOWER IPSPORTSBOOK IPGREEKIPWESTGATE IP
NE30324.81%39120.37%27526.67%35022.22%40020.00%36521.51%40020.00%32023.81%30025.00%25028.57%
GB9839.23%9519.51%9509.52%90010.00%80011.11%9509.52%10009.09%11008.33%80011.11%80011.11%
SEA9359.66%9669.38%9509.52%90010.00%75011.76%10009.09%10009.09%10009.09%10009.09%10009.09%
PIT84510.58%10138.98%11008.33%10009.09%90010.00%10508.70%11008.33%13007.14%80011.11%12007.69%
DAL14006.67%10958.37%11008.33%12007.69%75011.76%11508.00%14006.67%17005.56%12007.69%12007.69%
ATL10228.91%12007.69%11008.33%13007.14%11008.33%14006.67%12007.69%13007.14%15006.25%12007.69%
OAK14516.45%17525.40%12007.69%18005.26%15006.25%16755.63%18005.26%16005.88%12007.69%80011.11%
NYG17505.41%26413.65%14006.67%20004.76%20004.76%20004.76%20004.76%17005.56%18005.26%18005.26%
KC23524.08%26613.62%25003.85%18005.26%15006.25%25003.85%20004.76%32003.03%25003.85%30003.23%
HOU24034.00%21254.49%20004.76%20004.76%18005.26%28503.39%33002.94%30003.23%28003.45%40002.44%
CAR30043.22%30903.13%28003.45%24004.00%18005.26%32502.99%25003.85%30003.23%18005.26%25003.85%
DEN37072.63%31923.04%28003.45%16005.88%13007.14%33252.92%20004.76%40002.44%30003.23%40002.44%
IND65001.52%45682.14%45002.17%40002.44%33002.94%35002.78%33002.94%65001.52%50001.96%50001.96%
MIN37992.56%37492.60%36002.70%24004.00%20004.76%35252.76%25003.85%45002.17%35002.78%40002.44%
TB38132.56%43112.27%40002.44%40002.44%33002.94%38002.56%33002.94%30003.23%25003.85%40002.44%
ARI42002.33%34762.80%33002.94%24004.00%16005.88%42002.33%25003.85%35002.78%30003.23%25003.85%
TEN37562.59%33842.87%33002.94%50001.96%40002.44%45002.17%33002.94%40002.44%40002.44%30003.23%
BAL72001.37%45752.14%45002.17%40002.44%28003.45%47002.08%33002.94%65001.52%50001.96%40002.44%
PHI36192.69%46822.09%40002.44%40002.44%33002.94%50001.96%40002.44%40002.44%45002.17%40002.44%
LAC56001.75%47822.05%45002.17%66001.49%55001.79%53501.83%40002.44%50001.96%65001.52%50001.96%
NO55001.79%62541.57%40002.44%40002.44%33002.94%57001.72%40002.44%50001.96%45002.17%50001.96%
DET63001.56%57541.71%50001.96%45002.17%40002.44%60001.64%40002.44%70001.41%60001.64%60001.64%
CIN75001.32%66781.48%60001.64%40002.44%33002.94%65251.51%33002.94%60001.64%40002.44%60001.64%
WAS67001.47%81211.22%66001.49%50001.96%40002.44%75001.32%50001.96%70001.41%50001.96%80001.23%
MIA65001.52%72261.37%66001.49%45002.17%40002.44%84001.18%40002.44%75001.32%75001.32%80001.23%
JAX90001.10%60671.62%66001.49%66001.49%55001.79%90001.10%66001.49%80001.23%80001.23%80001.23%
BUF160000.62%115500.86%100000.99%66001.49%55001.79%175000.57%75001.32%200000.50%150000.66%80001.23%
CHI165000.60%194560.51%175000.57%100000.99%80001.23%200000.50%100000.99%150000.66%200000.50%100000.99%
LAR170000.58%174660.57%175000.57%100000.99%80001.23%250000.40%125000.79%200000.50%125000.79%80001.23%
CLE240000.41%266490.37%250000.40%150000.66%100000.99%300000.33%200000.50%250000.40%300000.33%300000.33%
SF185000.54%431900.23%300000.33%130000.76%100000.99%400000.25%100000.99%250000.40%350000.28%200000.50%
NYJ350000.28%276030.36%500000.20%130000.76%80001.23%400000.25%200000.50%325000.31%350000.28%500000.20%

*Odds accurate as of 8/17/17

Hold Percentages

  • Sportsbook: 12.44%
  • Heritage: 13.98%
  • Pinnacle: 15.58%
  • Bookmaker: 19.88%
  • Paddy Power: 23.28%
  • Greek: 24.54%
  • BetOnline: 25.45%
  • Westgate: 25.57%
  • BetUS: 26.27%
  • MyBookie: 36.51%

Sportsbook has experienced payout delays recently, but they do have the best hold percentage on the market. However, they could be posting enticing odds to attract new customers.

The three books following them are the three sharpest books in the sample, all of which have great reputations according to sportsbook review sites. Westgate comes in on the higher side, but that should be expected for a Vegas book as they have been known to have holds pushing 50%.

MyBookie…I love the prop bets this book puts out, but golly gee whiz their Super Bowl odds suck. Oddly enough, they have the best payout for the Patriots, but the worst odds for many of the other teams.

Keep in mind that these are the hold percentages for these particular Super Bowl odds, not for every future the book posts. Last year, the books came in a similar order, but the percentages were relatively different. We did a similar exercise for the World Series this year, which yielded very interesting results comparatively speaking. Heritage, nearly the best book for each of the past two Super Bowls, was tied for dead last at 30.69%! These clearly vary from year-to-year and sport-to-sport. I am guessing many of these percentages are worse than last year’s due to the Patriots’ historically great odds.

If you have a particular team in mind, here is where you can find the best payout for each. Quick! Go get those Jets at 500/1 at BetOnline before the line moves!

Best Odds Per team

  • Arizona: +4200 (Bookmaker & Heritage)
  • Atlanta: +1500 (Greek)
  • Baltimore: +7200 (Bookmaker)
  • Buffalo: +20000 (Sportsbook)
  • Carolina: +3250 (Heritage)
  • Chicago: +20000 (Heritage & Greek)
  • Cincinnati: +7500 (Bookmaker)
  • Cleveland: +30000 (Heritage, Greek, & Westgate)
  • Dallas: +1700 (Sportsbook)
  • Denver: +4000 (Sportsbook & Westgate)
  • Detroit: +7000 (Sportsbook)
  • Green Bay: +1100 (Sportsbook)
  • Houston: +4000 (Westgate)
  • Indianapolis: +6500 (Bookmaker & Sportsbook)
  • Jacksonville: +9000 (Bookmaker & Heritage)
  • Kansas City: +3200 (Sportsbook)
  • LA Chargers: +6600 (BetUS)
  • LA Rams: +25000 (Heritage)
  • Miami: +8400 (Heritage)
  • Minnesota: +4500 (Sportsbook)
  • New England: +400 (MyBookie & Paddy Power)
  • New Orleans: +5700 (Heritage)
  • NY Giants: +2641 (Pinnacle)
  • NY Jets: +50000 (BetOnline & Westgate)
  • Oakland: +1800 (BetUS & Paddy Power)
  • Philadelphia: +5000 (Heritage)
  • Pittsburgh: +1300 (Sportsbook)
  • San Francisco: +43190 (Pinnacle)
  • Seattle: +1000 (Heritage, Paddy Power, Sportsbook, Greek, & Westgate)
  • Tampa Bay: +4311 (Pinnacle)
  • Tennessee: +5000 (BetUS)
  • Washington: +8000 (Westgate)

Best Team Odds per Book

  • Heritage: 10
  • Sportsbook: 10
  • Westgate: 6
  • Bookmaker: 5
  • Greek: 4
  • BetUS: 3
  • Paddy Power: 3
  • Pinnacle: 3
  • BetUS: 2
  • BetOnline: 1

These generally line up with the hold percentage rankings, but there are some differences. Despite having one of the best holds, Pinnacle only offers three of the best payouts — one of which is the 49ers. Meanwhile, Westgate has one of the worst holds but several of the best payouts. Seahawks fans heading to Vegas might want to head over to the Superbook and put down some money.

If you’re wondering how preseason odds have translated into Super Bowl champions, here are the preseason odds for each team dating back to Super Bowl 36.

Super BowlTeamPreseason Odds
51New England Patriots+600
50Denver Broncos+900
49New England Patriots+650
48Seattle Seahawks+800
47Baltimore Ravens+1800
46New York Giants+2200
45Green Bay Packers+1100
44New Orleans Saints+2000
43Pittsburgh Steelers+1800
42New York Giants+3000
41Indianapolis Colts+600
40Pittsburgh Steelers+1200
39New England Patriots+600
38New England Patriots+1500
37Tampa Bay Buccaneers+1200
36New England Patriots+6000
Historical Odds via SportsOddsHistory.com

Will the Patriots win another Super Bowl and make this post a waste of time? I wouldn’t really mind since I’m a Pats fan…

If you’ve missed our first three summer series articles, make sure you check them out.

The Difference Between Sports Bettors and Sports Investors

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Turf, Temps, and Tornadoes: What to Look for When Betting NFL Totals

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Mark Gallant

I'm the guy who does his job. You must be the other guy.

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