How to Bet On Sports > Betting Against the Public
Betting Against the Public is one of the most popular and simplest methods used by Sports Insights members. The logic is simple: always bet against the public. Whichever team the public is loading up on, simply bet the other team. There is a reason why sportsbooks are in business. We’ve gone to extraordinary lengths to conclusively prove that the Betting Against the Public (or fading the public) betting strategy will produce a positive return on investment.
How can simply Betting Against the Public produce a profitable result?
The answer is based on psychology. The public loves to bet favorites and “overs”. It’s human nature to root for winners and scoring. The media, which over-hypes winning teams that score a lot of points, further inflates this human tendency. Sportsbooks understand this and shade their lines accordingly. Sportsbooks do not look to balance their books. They look to exploit sports bettors’ tendencies by shading favorites and overs.
With the difference in long-term winning and losing measured by 1-3%, continually getting an extra 0.5 to 1.0 point every time you bet an underdog or under will increase your win percentage by 1-3%. This is a measurable fact!
Every new season we update the betting percentage data and tally our earnings from betting against the public. We also reveal the latest optimal betting percentage threshold when betting against the public. Is it 65% or maybe 70%? Every sport is different so check back at the beginning of every season for an updated report.The following articles prove in more detail our methodology and results for each major sports type.