“Sports investing” is an academic approach to the sports betting marketplace. SportsInsights uses data — and studies sports marketplace indicators — in an attempt to determine value in point spreads and moneylines. SportsInsights collects sports marketplace data such as point spreads and moneylines, line movement, and betting percentages. Analysts at SportsInsights use this data to study value in the sports betting marketplace. In particular, SportsInsights studies:
- Contrarian value based on betting percentages and the level of betting activity,
- Steam moves based on line movement, and
- Smart money indicators based also betting percentages and line movement.