Sports Investing Highlights

Over the years, has been a leader in the sports information industry.  SportsInsights is a pioneer in academic and analytical approaches in its efforts to drive the sports betting world away from the stigma of gambling — into the more businesslike activity of investing in a sports marketplace (similar to the financial marketplace).  This push towards a more legitimate activity has gained traction, with the Wall Street Journal and ESPN recently highlighting SportsInsights’ research and methods. Here, we discuss Sports Investing — and why we hope you will join the push towards profitable sports investing.” 

What is Sports Investing?

“Sports investing” is an academic approach to the sports betting marketplace.  SportsInsights uses data — and studies sports marketplace indicators — in an attempt to determine value in point spreads and moneylines.  SportsInsights collects sports marketplace data such as point spreads and moneylines, line movement, and betting percentagesAnalysts at SportsInsights use this data to study value in the sports betting marketplace.  In particular, SportsInsights studies:

These methods have proven to achieve positive and measurable results in the sports marketplace over the years.  These results are based on SportsInsights’ historical database — which covers almost a decade’s worth of data across all the major U.S. sports and includes SportsInsights’ proprietary betting percentages. This indicator of public opinion, based on actual bets, backs SportsInsights’ concepts of contrarian value and cannot be found anywhere else.

Sports Investing Adds Value

The methods pioneered by SportsInsights add value to just about every handicapping method.  They can also be used as a stand-alone approach to invest in the sports marketplace. SportsInsights does not hype results.  There will be periods of strong performance and weak performance — but there is a real and measurable edge.  The techniques that SportsInsights researches, applies, and releases for its Members have been positive, on average, over the years.

Here are some recent performance highlights:

  • For the calendar year 2010, SportsInsights Square Plays won about +50 units across all the major U.S. sports.  This alone will pay for Membership for many of our readers.

  • SportsInsights just concluded a successful 2010-2011 College Football Season, with NCAA Football Squares winning 64% and earning +15 units.

  • The 2010-2011 NBA season has gotten off to a good start for contrarian sports investing methods, winning at a 61% rate.

  • The 2010-2011 NHL season has gotten off to a good start using SportsInsights Best Bets, earning +16 units.

  • Major League Baseball has been one of the most consistently winning sports with our methods, earning good profits in 6 of 7 seasons, averaging almost +25 units in those winning seasons.

SportsInsights is a Recognized Leader and Expert in Sports Analytics

SportsInsights has been recognized as one of the leaders in the sports information and sports betting marketplace.  Please check out some of these recent mentions and highlights:

We hope that you will join us in our drive to find contrarian value in the competitive sports marketplace.  Membership should pay for itself as it helps to “put the wind” in our sports investing sails.   


We do not guarantee that the trends and biases we’ve found will continue to exist.  It is impossible to predict the future. Any serious academic research in the field of “market efficiencies” recognizes that inefficiencies may disappear over time.  Once
inefficiencies are discovered, it is only a matter of time before the market corrects itself.  We do not guarantee our data is error-free.  However, we’ve tried our best to make sure every score and percentage is correct.