Smart Money Information

As our readers know, has recently introduced some interesting sports betting strategies and additional features to our Members.  This article highlights the Smart Money Analysis that is available to our Premium Pro Members.  Please see our general summary of Smart Money methods if this approach is new to you.  The goal of this article is to highlight the additional analysis and information that our new, improved Smart Money feature provides.  The information on this site is for entertainment and educational purposes only. Use of this information in violation of any federal, state, or local laws is prohibited.

A Quick Recap of Smart Money Approaches

As you may know, SportsInsights believes that you can obtain value in the sports betting marketplace by “Betting Against the Public.”  What if we ALSO consider line movement?  For example:

  • What does it mean if “Joe Public” is heavily (say, 75%) on the Favorite, but
  • the line actually moves from -10 to -9?
  • This is probably an indication that a large amount of concentrated money is coming in on the Underdog — more than offsetting the Public’s money on the Favorite.  Typically, big money is “Sharp” or “Smart” money.

“Smart Money” approaches are one of the most powerful uses of Betting Percentages and SportsInsights betting information.  Over the years, we have shown that Smart Money approaches have consistently achieved profitable results on the order of more than 55% (for spread sports), conservatively.

What’s New about the Smart Money Feature?

The new, improved Smart Money information can be summarized in two powerful bullet points:

  • The new Premium Pro Smart Money analysis uses historically robust parameters to trigger Smart Money alerts.
  • In addition, the Smart Money information breaks the data down further by looking at Smart Money plays triggered by various sportsbooks.

Sportsbook Personalities

In our article on Steam Moves and First Move information, we discussed how different sportsbooks sometimes behave differently from one another.  While all sportsbooks seek to maximize their profit margins, they may have different types of customers — and therefore different money flows.  Sportsbooks may try to balance their business in various ways.  There are numerous reasons for different sportsbook personalities — but for us, the bottom line is that some sportsbooks have varied line movements that may or may not trigger Smart Money Moves.

SportsInsights’ Smart Money Scorecard

If sportsbooks move their lines at different times, what does this mean for Smart Money Moves?  Some sportsbooks may trigger Smart Money Moves more often than other books.  Which Sportsbooks trigger the most Smart Money Alerts?  How successful are the Smart Money Alerts at Sportsbook A versus Sportsbook B?

SportsInsights tracks Smart Money moves at each of the sportsbooks that we follow.  Our Premium Pro Members have the results of Smart Money moves broken down for each sportsbook. And, they are alerted whenever there is a Smart Money move in any sport.  SportsInsights’ Smart Money approach has proven to be one of the most powerful sports investing tool available to sports bettors.  Our new, improved Smart Money Analysis brings this to a new level.  Our Premium Pro Members know exactly which sportsbook triggered the Smart Money Alert — as well as how well that sportsbook  has done historically.

Using Premium Pro’s Smart Money Information

Some Members will use every Smart Money alert that is triggered.  Depending on the sport, this may result in too many plays at once.  Some sports investors will use Smart Money in combination with other handicapping tools that they use.  If a Member wants to use the SportsInsights Smart Money Analysis as a stand-alone indicator– but wants to weed out some plays — they can study the triggering sportsbook’s historical performance before making a play.

We are very excited about our enhanced Smart Money analysis tools.  Based on historical performance and realistic expectations, we expect that a prudent use of’s Smart Money Information can yield winning percentages in the range of 55%-57% and better.

Email Alerts

Some Premium Pro Members may want to use Email Alerts to be notified as soon as a Smart Money Alert is triggered.  This will allow you to get down on a play before the lines move any further — and perhaps before all of the sportsbooks adjust their lines.

We do not guarantee that the trends and biases we’ve found will continue to exist. It is impossible to predict the future. Any serious academic research in the field of “market efficiencies” recognizes that inefficiencies may disappear over time. Once inefficiencies are discovered, it is only a matter of time before the market corrects itself.