The Smart Money betting system looks for betting line movement that contradicts the public betting percentages. We refer to this pattern as reverse-line movement.
For example, consider Indianapolis Colts -14 vs. Oakland Raiders +14.
Sports Insights’ NFL Betting Trends data is reporting that 80% of the spread bets being placed are on Indianapolis, but the line moves against the Colts to -13.
This is a sure sign that smart money, or large wagers made by single individuals or betting syndicates, has come in on Oakland. You would immediately search for a sportsbook offering Oakland +14 and quickly get down. This method is enormously successful, but requires patience and quick timing.
Sports Insights offers real time alerts that notify members via popup, text or email whenever a reverse line move, or Smart Money alert, has been triggered.
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