Betting Against the Public: Mid-Season Football and Early Season NBA/NHL Update publishes a series of articles on Betting Against the Public in the major US sports.  Over the years, betting against the public has proven to be a profitable method of investing in the sports marketplace and can add value to most handicapping methods.  Here, we look at updated performance for “Betting Against the Public” — now that we’re at the midpoint of the Football Season.  We’ll also take a look at how fading the public has fared in the early-going for pro basketball and hockey.  The information on this site is for entertainment and educational purposes only. Use of this information in violation of any federal, state, or local laws is prohibited.

Football Results

Please take a look at our previous articles on “Betting Against the Public” in the NFL and College Football.  These articles show results through last season.  Below is a chart on how this simple strategy has performed during the 2007 season through early November.  Betting against the public when the public is more than 75% on one side has yielded profits.

Table 1: Football (Both College and Pro) Results through Early Nov

Period Bet Against  (25%) Square Plays
2007 Season thru early Nov 57.9% (+15 units) 55.8% (+7 units)

Betting against the public when the public is more than 75% on one side has yielded profits in this year’s football season. College football has performed slightly better than the NFL using this method — but the sample size isn’t very significant.  Happily, however, these results are in line with many of the other studies SportsInsights has performed — so that the results add to our confidence.  We hope that you will join SportsInsights and help put contrarian sports investing on your side!

Early NHL and Early NBA

We have recently published articles on the NHL and NBA.  In the early going, results have been spectacular, with the NHL gaining almost +20 units in just a few weeks — and the NBA hitting a huge 72.7%!  Below is a summary of these results.

Table 2: Square Play results through early 11/07 for NHL and NBA




2007 early season

27-23 (54%; +19.5 units)

8-3 (72.7%)

Over the long-term, SportsInsights “Betting Percentages” will add value to your handicapping and sports betting.’s Square Plays have typically outperformed pure “Betting Against the Public.”  This is partly due to our contacts within the sports betting industry, as well as our team’s analysis of exclusive SportsInsights information.  SportsInsightsPremium and Premium Pro Members receive live Betting Percentages and access to all of our Square Plays.

Premium Sports Investing Tools

Over the years, SportsInsights has made advances in tools and techniques to study “market action” in the sports investing arena.  Some of our more popular tools include our enhanced Smart Money analysis tool as well as Steam Indicators.  These features highlight where smart money may be moving as well as the market movers in the sports marketplace.  Premium Pro Members can access these more advanced tools.

Our series of articles has shown that Betting Against the Public can add value to just about any handicapping approach. is a leader in the sports betting industry and we hope that you will use’s numerous sports investing tools and data to improve your handicapping!

We do not guarantee that the trends and biases we’ve found will continue to exist. It is impossible to predict the future. Any serious academic research in the field of “market efficiencies” recognizes that inefficiencies may disappear over time. Once inefficiencies are discovered, it is only a matter of time before the market corrects itself. We do not guarantee our data is error-free. However, we’ve tried our best to make sure every score and percentage is correct.