Sports Marketwatch - NHL Edition 
10/26/2009 5:00 PM EST 
by The Team at SportsInsights.com 

Welcome to the 2009 NHL Sports Marketwatch, where the Team at SportsInsights gives sports fans unprecedented insight into the sports marketplace. If you ever wanted to know what was really happening on the sportsbook side, you now have an all-access pass with Sports Marketwatch! Sports Marketwatch- NHL Edition will be published twice weekly on Monday and Wednesday, around 5PM Eastern Time.

Sports Marketplace – NHL Edition

With just over three weeks of the NHL season gone, we have already seen some fun and exciting games, which are good opportunities for the sports investor. Currently the Pittsburgh Penguins sit atop the NHL standings with a record of (9-2-0), but there is still plenty of season left to see who can stop the defending Stanley Cup winners and while the rest of the 29 teams try, we will find value in betting against the public.

Hockey can be a very profitable sport to bet on when you base it off moneyline odds, especially when betting underdogs. The “plus odds” is a reason that NHL moneyline dogs can show value over time. Most people like to win – thus overvaluing winning teams. Our selections on moneyline underdogs will normally hit at less than 50%, but the “plus odds” payoff makes it a profitable investment.

2009 NHL Games to Watch: 0-0, 0%, 0.00 units
*Source: SportsInsights.com

Sports MarketWatch – NHL Games to Watch

Phoenix Coyotes +145 over New York Rangers

In tonight's first game, the (6-3-0) Phoenix Coyotes visit the (7-3-1) New York Rangers to try to knock off the fifth placed Rangers at home. The Rangers are coming off of their third straight loss on Saturday against the struggling Canadians, and the Coyotes will try and come back from a tough loss against division rival Kings after a four game win streak.

The Rangers opened as -169 favorites at Matchbook, but they currently sit at -142. There has been a 15 to 20 point drop at several of the market setting sportbooks, despite the public favoring the Rangers in 68% of moneyline bets. Though there has not been a good move on this game, the reverse line movement on the moneyline makes this play a strong move for betting against the public. With this strong reverse line movement, we’ll go against the public, and take the Coyotes to win this one.

Phoenix Coyotes +145 (SIA)

Games to Watch (0-0, 0.00 units)
Phoenix Coyotes+145

It should be another exciting week in the sports marketplace.  Keep Sports Marketwatch picks handy and your browser pointed to SportsInsights.com for the latest real-time updates, using our exclusive Sports Investing tools. We'll be back Wednesday with the new edition of the Sports Marketwatch – NHL Edition.

Enjoy the games!
The Team at SportsInsights.com