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SportsInsights.com NBA Square Plays Analysis Shows How
Numbers Add Up to More Accurate Statistics and Potentially
More Winnings
For Immediate Release
ATLANTA, GA – Monday, November 7, 2005 –
SportsInsights.com kicks off the NBA 2005-2006 season with
its exclusive one-of-a-kind NBA Square Plays Analysis.
Square Plays Analysis looks at the day’s most lopsided games
in terms of the total amount of money being wagered on one
team. SportsInsights.com crunches the numbers and provides
sports fans a quick and easy way to potentially make more
money. The NBA Square Play Analysis is the cornerstone of
SportsInsights.com main goal – to provide sports fans with
the most accurate sports betting information anywhere. The
results speak for themselves; since 2002, Square Plays
Analysis has produced a winning percentage of 55% -57%.
The SportsInsights.com team developed this analysis after
noticing and tracking what’s called ‘the Square Play” while
working at as oddsmakers at various sportsbooks. The
sportsbooks put up multiple games on the board that appeared
to have “soft” lines; enticing people to bet on the games
like they knew what the score would be. More often than not,
the public was wrong. In other words, the sportsbooks played
on the public’s general psychological bias towards betting
on the “favorites” to bet even more money on supposed
lopsided games. At that time, SportsInsights.com saw an
opportunity and used it to provide its Premium Members
information that’s rarely, if ever seen by the public.
The team spent months working through the numbers they
tracked with the Square Play games and then looked at data
that’s never seen by the public – the exact dollar amount
being wagered on every single game. With that major piece of
information, SportsInsights.com analysts devised formulas
and theories to churn out statistics that can pinpoint the
days betting trends. Thanks to partnerships with some of the
top online sportsbooks, SportsInsights.com is able to post
the three most unevenly bet games in terms of the amount of
money wagered on one team. SportsInsights.com members are
given the best advice for which way to bet on the game – by
going against the public. The analysis proves that the most
lopsided games in terms of money wagered are not always the
most lopsided games in terms of the percentages of bets.
At the same time, SportsInsights.com analysis uncovered
inefficiencies within the sports betting market. Again, it
is based on the public’s bias towards betting on the
favorites. Sportsbooks know that the public bets on
favorites disproportionately and factor that bias in when
they create the odds. In other words, they help create even
more demand for betting the favorite by already tilting the
odds towards the favorite.
SportsInsights.com saw an opportunity to see if there was a
way to correct these inefficiencies and provide our members
with more accurate information. SportsInsights.com put its
“Bet Against the Public” strategy against the public betting
percent over the course of the last two NBA seasons.
SportsInsights.com went through a variety of data checking
methods used on Wall Street to throw out bad data. What
stood out in the end were results that were cleaner and more
reliable – despite the odds being so heavily tilted by the
sportsbooks.
NBA Square Plays Results*
Year Record Winning Percentage
2003 211 – 176 55.2%
2004 148 – 120 55.7%
*source: SportsInsights.com
In addition, sports fans can track their winnings like a
stock – even showing a person’s overall return on investment
(ROI). It’s all done in real-time and displayed for members
in easy-to-understand graphics ,
www.sportsinsights.com/perfomance.asp?sport_id=2
To celebrate the start of the 2005-2006 NBA season
SportsInsights.com is welcoming members past and present
back with a winning special – a free trial week.
SportsInsights.com is confident in its Sports Investing
tools that die-hard sports fans won’t want to live without
having this accurate information at their fingertips
anywhere they’re able to jump online or on their mobile
phones. Just go to www.sportsinsights.com for more
information on how to take advantage of this limited time
offer.
About SportsInsights.com
Founded in 1997, SportsInsights.com is a statistical content
site that tracks betting activity at major sportsbooks.
SportsInsights.com’s unique content and live betting
statistics have propelled it to the forefront of the
competitive world of sports information. SportsInsights.com
uses pioneering betting charts to track the percentage of
bets and money placed on every major sporting event.
SportsInsights.com is not a sportsbook or a betting/trading
exchange site, but has agreements with six major online
sportsbooks, OasisCasino.com, BetWWTS.com, CaribSports.com,
Sportbet.com, 5Dimes and Sportsbook.com to display
statistics on how any major sporting event is being bet. All
information comes directly from online sportsbooks and
represents actual bets placed at the contributing
sportsbooks. For more information, visit http://www.sportsinsights.com.
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*SportsInsights.com invites sports media to take advantage
of these and other Sports Investing tools for stories, to
provide a unique insight or statistic or a sidebar graphic.
All material is copyrighted by SportsInsights.com and must
be credited accordingly. Please contact SportsInsights.com
at the media contact listed below for more information.
For media only:
Chandler Haase | Media Relations |
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