As the football season winds down, basketball is heating up. We have March Madness coming up soon, and the NBA season is in full swing. In tonight’s NBA marketplace, the Indiana-Orlando game is currently the heaviest-bet game of the day. We often talk about contrarian value and betting percentages, but SportsInsights members also have access to additional data that SportsInsights’ analysts have found to be valuable.
In particular, we try to assess betting interest and betting activity. The “number of bets” and other indicators are useful — and along with industry contacts — allows us to determine where the public is looking, in order to grab the most “value.”