“Getting an Edge in Sports Betting: Contrarian Sports Investing,” published at this link.
The article compares the sports marketplace to investing, and makes interesting analogies, such as:
- Sports Investing indicators such as point spreads and money lines compared to stock prices; or the volume on the stock exchanges compared to the level of betting activity.
- Stock market participants, such as brokers (compared to sportsbooks), market-makers (sportsbooks and sports investors), institutional investors (sportsbooks and sports investors), and small investors (betting public).
SportsInsights’ goal is to take a more academic approach to the sports marketplace — and this article makes some interesting comparisons to develop sports betting as a legitimate asset class.